Long-form
Regenerative farming explainer
Context. The client needed a readable piece that helped everyday readers understand how farming practices influence food quality and health—without preaching or jargon.
What I did. Built a brief and outline first. Mapped the reader’s questions, then organised the draft around outcomes (what changes on the farm, what changes on the plate). Translated technical sources into plain language and flagged claims needing proof. Added a small “how to shop smarter” section to make it actionable.
Outcome. A clear, 1,800-word article with simple headings, a short glossary, and links for readers who want depth. Editors reported faster sign-off and fewer clarifying emails from readers.