Landing
Mini course launch site
Context. A small team needed a simple site for a time-bound course launch—clear value prop, believable proof, and quick to ship.
What I did. Wrote the core narrative: who it’s for, the job-to-be-done, outcomes, syllabus snapshot, and a short FAQ to defuse objections. Kept copy tight for mobile and avoided jargon.
Outcome. Pages shipped smoothly. The team could add testimonials later without rewriting the core message.