Remote-only • Freelance / Contract / Part-time

Writer–strategist for teams that want useful content, not fluff.

I create long-form articles, email sequences, blogs, and landing pages. Calm process, ethical defaults, and a focus on outcomes over decoration.

Book a quick intro See offers

Prefer email? Write to [email protected]

What I do

Three clear offers

Research-first Long-form

Evidence-led features and deep dives (1,200–2,500+ words) with clean structure and forward motion.

  • Brief → outline → draft → edit with track changes
  • Clear claims with sources (AU/UK spelling by default)
  • SEO hygiene: intent match, internal links, humane headings

Human-first Email Sequences

Welcome, nurture, and launch flows that feel like a person wrote them—because one did.

  • Offer mapping & light A/B ideas
  • Plain-text or light HTML, low-friction tone
  • Metrics to watch: opens, clicks, reply prompts

Conversion-clear Landing Pages

Crisp message hierarchy with believable proof and simple CTAs.

  • Hero/value prop, objection handling, FAQ
  • Reads on mobile first; easy to test
  • Can collaborate with your dev/design or ship copy-only
Recent work

Case studies (quick reads)

Long-form

Regenerative farming explainer

Turned complex soil science into a readable, useful guide for consumers.

Read summary →

Email

Onboarding email refresh

Reduced friction, clearer next steps; friendlier plain-text cadence.

Read summary →

Landing

Mini course launch site

Lean pages with tight copy and simple proof—shipped quickly.

Read summary →

About

Hi, I’m Ruby.

I’ve worked across tech, farming/food/health, and education. I favour clear structure, respectful persuasion, and steady delivery. I’m comfortable turning messy notes into an outline, asking better questions, then drafting, editing, and shipping without fuss.

Engagements & rate

Available freelance/contract/part-time (remote). Guide rate: A$100/hr or fixed-price per scope. Fair, not cheap; I show my working and protect your time.

Book a quick intro Common questions

Prefer email? [email protected]

Process & terms

Two revision rounds included (within 14 days of first draft). Fixed-price available once scope is clear. I’ll decline work that needs hype over clarity.

Payment: 50% to start for fixed-price projects; net-14 on invoices. Copyright transfers on payment.

Latest post

How to humanise AI drafts without dumbing them down

A practical workflow to turn robotic AI text into clear, believable writing—without hype or hand-waving.

Read the guide →

FAQ

Common questions

Industries?
Tech, farming/food/health, and education are home turf. I’ll say no if I’m not the right fit.

Process?
Brief → outline → draft → edit. You see the outline before I draft, and edits are tracked. Two tidy revision rounds are typical.

Tools?
Obsidian, Google Docs, Markdown, and light AI where it helps. Drafts stay human; sources are kept.

Turnarounds?
Scoped together. I prefer predictable, sustainable timelines to rushed surprises.